The proposal is to establish an industrial park at Meenaar, 18km east of Northam and adjacent to the Great Eastern Highway. The park is to cater for mainly agricultural and mineral processing industries.

The site was chosen because of its relatively poor environmental and agriculture value, poor groundwater quality, suitable soils for wastewater treatment systems, its remoteness, and the necessity to be located near a major road, railway, and water supply. Of the site area of 639 ha, only 290 ha is proposed for development. The remainder, which includes 80ha of natural bushland, will be used for an internal buffer zone. As most land in the area is cleared, the bushland has conservation value.